Speaking, Writing, & Recording
Free Agent Source Promo
Free Agent Source TV Segments
MadPipe Promo: Marketing Leadership
MadPipe Promo: Sales Leadership
Free Agent Source TV Segment
Excerpt: CHF Business Accelerator Program
Interview with Alex Vachon
Workshop: SXSW Interactive
Guest on The Solopreneur Podcast
Guest on Business Exponential (Cash out Big)
Workshop: SXSW Interactive
SMARTBRIEF: Big-business lessons for small companies
Small companies can become more professional and efficient by studying larger firms, writes Daniel DiGriz, CEO of MadPipe. Start by documenting important business processes, making sure meetings have a purpose and improving communication with tools such as Slack, he writes.
Google search prioritizes brands that generate social buzz, so small companies can get an edge by fostering genuine conversations via social media, Daniel DiGriz writes. "It's all about getting real with an audience, and making a genuine connection. It can't be programmed, faked or built in," DiGriz writes.
When content is coming out of our collective ears, content isn’t “king” -- strategy is. Strategy may be the one quotient that marketing experts can’t commoditize, though it’s not for lack of trying.
- In 2005, when Google began punishing traditional SEO methods, it was prophetic. The irrelevance of meta-keywords was a sign of the entropic demise of not only Search Engine Optimization, but of every marketing technique then, now, and in the future.
If aspirational paragons are almost fiction, perhaps that's where we turn to paraphrase our yearning for optimism.
- The only hidden knowledge resides in the world of wishes. Brutal competition, shifts in the economy, and the death of old-school search manipulation can send us looking for an edge.
- The wrestling match is over. The social media revolution has come and gone. You might even say it failed.
When brands first poured their marketing budgets into search, it was a virtual land rush. Each digital settler vied for a lucrative claim on the highest ranked spots for the top producing keywords. Just as land is a finite commodity, so too the web soon ran out of digital real-estate. Sure, you could always launch a new website and maybe even come up with a catchy domain name, but first place in search became about as legendary as a US$300 a month rent controlled apartment in New York City.
- As in the Wizard of Oz, the company that doesn't grow dies. For the small business, this means adopting strategies from enterprise best practices.
- The rise in demand for highly customized services, illustrated by companies like Handy and Seamless, has paralleled the growth of social media and put the onus on businesses to engage in personalized marketing.
I live in New York. I can't imagine not waking up to the energy, community, and drive - where nothing is out of reach and the leaders of art and innovation are ordinary denizens of the coffee shop. I love Berlin and Portland, Oregon but New York is the place that was always meant to be home. Even if I could live in a mansion in Georgia or a Cabin on a lake in Montana, I'd prefer a tiny spare room in New York.
I want to live a life of continually authoring novels. It's a struggle to wear many hats and shift from business developer to storyteller. There's a place the artist needs to dwell that's vulnerable, passionate, and emotionally expressed. However, as a recent salvo, inspired by Erin Morgenstern, I crossed the 2014 NANOWRIMO finish line - the 'Boston Marathon for Fiction Writers'.
The most valuable thing I own is my independence. I was once the student of academia, the corporate employee, the religious protege. Then I shoved the degrees in a drawer, retired my resume, hoisted my own flag, and started building things. I became a serial entrepreneur with multiple businesses. The only life I ever knew how to live is one of freedom.
I dance (Latin and Ballroom) and like martial arts. I hike, walk, work out every day, travel the world, ride subways, read continually, reason, ponder, and inevitably teach. I have a penchant for public speaking. Toss me a mic and a crowd of 10,000 with no script, and I'm perfectly comfortable. I'm a graduate of Landmark Education and a veteran of BNI. I'm Eastern Orthodox, a Rational Anarchist, and a skeptic. I have a rescue dog. I smoke a pipe. I write my life in indelible ink and burn the drafts.
I'm a Digital Ecologist® and business developer who builds, optimizes, and leads Sales, Marketing, and Education departments for various companies and non-profits. I have a Masters in Education – with a specialization in Instructional Design and Technology, and 27 years of global instructional experience, a decade of that doing B2B corporate training for Fortune 500 brands. I have backgrounds in B2B sales, digital publishing, e-entrepreneurship and managing distributed workforces. It is my firm intention to never update a resume or have a job and resist, if at all possible, obtaining a career. That said, I find problem solving essentially irresistible. I'm one of the founders of Free Agent Source.
My heritage is German and Cherokee. I grew up in the Twin Cities (Minneapolis-St. Paul), Tulsa, and a dozen other places. My father was in Aerospace applications, so I began using technology at an early age. I lived 3yrs in Korea, did my grad work through distance learning, and conducted stand-up training in New York, Chicago, Seattle, Hawaii, Vancouver, Aruba, and beyond. I'm an early adopter of new systems and technologies—my desk has five monitors and my office is voice-controlled, but I also use a typewriter. I dig film and theatre, representational/figurative art (not photographic realism), and have eclectic interests in music. I also have a penchant for invention, comedy, and interesting forecasts. Yes to Oxford commas, no to Trump, who I bet on and voted against.
What is an Experimental Life?
I survived early life by trying things. When other people told me the risks were too high, or that I was being foolish, or criticized me as random, I acted anyway. If I regret anything, it was listening too often.
My peers and I thrive by continually optimizing our lives and work - experimenting, testing, and improving. Adulthood isn't ceasing to grow or learn; but a more sustained commitment to those things.
I like my life. I feel powerful and satisfied. There are things I still want but, basically, if I had all the money I could use, it would go to more of what I'm already doing. If that's success, then I'm successful.